The product strategy in the marketing mix of Adidas is very simple. Adidas constantly reinvents itself through its superior quality innovative products that are a firm favourite of both developed and developing nations.Īn overview of Adidas Marketing Strategy and Marketing Mix (4 Ps) The tagline “Impossible is Nothing” aptly depicts the mindset of one of the oldest footwear brands in the world. Adidas Marketing Strategy: How Adidas Lives by what they believe in “Impossible is Nothing”
The company plays a significant role in the footwear as well as the sportswear industry where it is one of the top designers and manufacturers of clothing, shoes, sports equipment and accessories.Īdidas remains one of the greatest sportswear brands of all time in the competitive market because of technical innovation, superior quality and high-end designs.
The German corporation Adidas is the largest sportswear brand in Europe and the second-largest sportswear manufacturer in the world.
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